 |
From the Audit,
Enfuego Strategic Communications develops a detailed
report of the industry at large and how all relevant
competitors fit into the landscape.
Key learnings
include:
> Marketplace
understanding and support of business value proposition
> Recent trends
and longer term opportunities and threats
> Who is perceived
as the leader and why
We then dive deeper and will dissect, categorize
and present the gap analysis between what is being
professed and presented by our client company and
what is actually perceived about the brand.
Some findings could include:
>
Mission statement vagueness
> Lack of clear
product features and benefits
> Marketplace confusion on company’s
category
> No clear product or company differentiators
> Contradicting
internal and/or external message points
> Muddled ROI
or value proposition message
|
|
 |
|
|
