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Working closely
with internal teams and external agencies, Enfuego
Strategic Communications implements a two-pronged
approach to gathering information regarding current
brand perceptions of a company, as well as the general
understanding and perceptions surrounding the industry
at large.
First, we review all materials currently in use,
as well as those from key competitors, such as:
> Collateral
and sales materials
>
Analyst reports
> Websites
>
Press materials
> Investor presentations
We then create and deploy a survey to interview
all relevant internal and external constituencies,
including:
> Executive leaders
>
Field sales force
> Marketing and
public relations staff and agencies
>
Customer support representatives
>
Media and industry analysts
> Select customers
and adjunct potential customer pool
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