SpectraLink, a leader in workplace Wi-Fi telephony,
was looking to update its message platform and brand
image.
Using its A4SM
methodology, Enfuego Strategic Communications worked
with SpectraLink to create a new message platform
that addressed the full spectrum of products and
services provided by the company, including targeted
messages for each industry vertical. The agency
also conducted extensive research and workshops
around the company’s tagline, creating a list
of ten finalists for consideration.
This project, coupled with a logo and color palette
redesign by Greenhouse Partners, helped SpectraLink
win a 2005 Gold Pick for brand management from the
Public Relations Society of America.
